ManBeef was an elaborate hoax site beginning in January 2001, news of which spread primarily by means of e-mail forwarding. The site purported to sell human meat, and even offered tips and recipes on preparing meals. Colorful pictures and illustrations adorned the site to further the appearance of legitimacy. Like Bonsai Kitten, many individuals fell for the hoax and were disgusted. E-mails circulating would often be in the form of petitions pushing to stop the immorality.
To avoid exposing the hoax, ManBeef claimed they did not allow customers to purchase meat products from the site itself. "We do this, because we prefer to deal with our customers on a more personal basis," the disclaimer stated in part. The only products actually available to purchase were souvenir merchandise such as mousepads, mugs and t-shirts.